Public Awareness Campaigns
We market state-wide prevention campaigns county wide in order to educate local residents on best practices.
The Sticker Shock Campaign is a project where the community, youth and alcohol retailers all work together to combat minors getting access to alcohol. Data from local Youth Risk Behavior Surveys show that minors obtain alcohol from sources that are of legal drinking age. Christa, UW-Madison Extension Educator and HCHY Member, worked with Montello High School students, Montello police chief, and Montello Dean of Students to design, get approval, and place approximately 400 stickers at all retail locations in the city that sell alcohol the week of prom.
Small Talks Wisconsin
Underage Drinking Prevention
Small talks is a public information campaign to encourage parents to have small talks with their children and teens about alcohol and other drugs prevention. Our local effort has been to get the Fast Facts and Talking Tips info sheets to as many parents as possible through schools, churches, libraries, newspapers, and social media posts.
Dose of Reality
Prescription Painkiller Abuse Prevention, Education, and Awareness
This is a statewide call-to-action aimed at preventing Wisconsin residents from abusing and becoming addicted to prescription opioids (or narcotics). Our local response has been to use Alliance for Wisconsin Youth funding and outreach resources to purchase billboards, Facebook posts and ads, and newspaper ads.