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Programs & Campaigns

Literature & Brochures

Social Norms Campaign

The goal of the project is to correct misperceptions regarding alcohol and other drug use. It is important for students to know the truth.

The truth is here.

When surveyed, most students greatly overestimated alcohol and drug use by their peers. This misperception is believed to influence students to change their perceptions of normative expectations (social norms) around drinking and using other drugs. In other words, students may feel pressured to drink because they believe that "everyone else is doing it." To counteract these misperceptions, posters of the images featured at right are currently hung in every classroom in the middle schools and high schools in Westfield and Montello.

 

Click the above images of social norms campaign posters to enlarge. The top image is the poster featured in Marquette County middle school classrooms and the bottom image is the poster featured in high school classrooms.